Proofreading, Basic Editing, Developmental Editing and Writing
Proofreading is when your material is just about ready to be handed to a client, go to press or go live in the world. It should’ve been edited at some stage earlier in the process. Proofreading corrects:
- lingering grammatical issues
- punctuation problems
- minor formatting issues
If your writing is a car, proofreading is the trip-check to make sure it can go the distance.
Basic editing is more intense than proofreading. It will address:
- grammar issues
- sentence structure
- minor flow problems
- sentence and/or paragraph order
- diacritic marks
- adherence to style guide (if you are using a style guide)
If your writing is a car, editing is like a tune-up where we do some re-aligning, rotate the tires and get in under the hood.
Developmental editing is when your copy or manuscript is in a beginning stage. You may still be sorting out your ideas and you are most likely working with a rough draft. In addition to the points addressed by basic editing, developmental editing addresses:
- thematic issues
- paragraph/sentence structure
- clarity of ideas
Developmental editing is fairly labor intensive for both the editor and the author. It involves sculpting the raw copy and is a critical phase to ensure your writing is clear and readable.
I have experience writing copy for:
- magazine articles
- direct mail pieces
- enewsletters and emails
- annual reports